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Google Steps up the Pace

Posted: May 3rd, 2010 | Filed under: IIS & HTTP, Web Speed and Performance | Tags: , , ,

Google Adds Speed Algorithm, Effects Site Rankings in Search

For a long time now Google has pushed the importance of speed in their products and on the web. Just last month Google has announced that they will be including a new trigger in their search ranking algorithms: site speed.

“Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites.” Read the rest of this entry »

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Request Reduction – The Cool, but Clunky Method

Posted: April 24th, 2009 | Filed under: IIS & HTTP | Tags: , , , , , , , , ,

Yesterday we saw an interesting effort from Digg to address the problem of multiple requests and its effect on page speed.

Recently there has been growing interest in various schemes for request bundling. For example, a way to use data URIs in most browsers was shown here: http://www.hedgerwow.com/360/dhtml/base64-image/code.txt. It is ugly, but mostly works. In the past we have seen other folks use a variety of client and server-side schemes to bring inlined images and other assets to the masses – mostly with little success. That’s too bad. Read the rest of this entry »

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